Counsel
before the
day begins.
You shouldn't have to read everything to know what matters. Your Squire reads it all overnight and writes one brief per client each morning: what moved, why it matters, and what to do about it.
Founding Partners
“Squire brings the potential of AI tools and marries it with the hard reality of public affairs… It provides a strategic layer for the day-to-day reality of public affairs and issues management today.”
“JCI Worldwide Inc. has been using Squire’s daily briefs for months with great success. The information, insights, and technology provide accurate and important information for clients as they navigate the complexities of the uncertain times we are all working in.”
A Squire's daily note.
Each Squire serves one Liege, the client or principal it reports to, and works one Quest, the mandate you set. Overnight it reads hundreds of sources against that Quest. By morning it delivers one page to your inbox: what happened, what it means, and what to do first.
Regulatory friction continues on multiple fronts, but the near-term stock question is whether iPhone sales surge outruns memory-chip cost inflation.
Competitive: Samsung has beaten Apple on shipments, reclaiming the top slot — a share signal ahead of Apple's launch window.
Financial: Apple's own supply and cost warning flags margin pressure, while Foxconn's record July revenue on AI demand confirms the component-cost environment squeezing hardware.
Regulatory: Russia opened a formal antitrust case over app preinstallation; the Telegram takedown thread advanced — its CEO claims an extortionist planted illegal content to weaponize App Store policy against the app.
• Harden App Store takedown protocols to prevent policy weaponization via planted content.
• Assess exposure from Russia's preinstallation antitrust case and align it with the broader gatekeeping defense.
• Brief investors on memory-inflation margin trajectory ahead of the earnings narrative.
From oath to action.
Meet Your Squire
Your Squire greets you with an interview: who it serves, what you worry about, and how you like to be briefed.
Assign the Quest
Tell it exactly what to watch for: risks, opportunities, stakeholders, policy shifts, and narrative swings.
Set the Brief Structure
Choose which sections your Liege receives, from executive summary to recommended actions, and put them in the order that reads best.
Choose Temperament & Delivery
Pick a personality, add recipients, and set the send time. Decide whether briefs go out on their own or wait for your sign-off.
Precision counsel without expanding headcount.
Quest-Driven Intelligence
Set the mandate once. From then on your Squire tracks media, policy, business, and stakeholder movement against that Quest, and delivers up to 20 curated clips alongside the brief.
Briefs Shaped to the Reader
Nine sections to choose from: executive summary, key developments, recommended actions, stakeholder analysis, strategic implications, business, PR, and political opportunities, and standout media. Pick the ones each Liege needs and set the order.
Every Client in One Place
Each Squire serves its own Liege with its own setup. Run every client from one workspace, and bring teammates in when you need them. No duplicate accounts, no separate tools.
Seven Ways to Think
Royal Advisor for executive framing. Shield Bearer for crisis detection. Cloistered Monk for deep synthesis. Each personality changes the analytical lens, not just the tone.
Review Before Delivery
An approval email with a built-in editor lets you read and adjust every brief before it reaches the client. Human judgment stays in the loop, at agency scale.
Your Brand on Every Brief
Your logo at the top, your sender name in the inbox, your footer and theme throughout, set per Squire.
Choose how your Squire thinks.
Royal Advisor
Reads the room before the room reads you. Best for reputation posture, executive framing, and leadership optics.
Shield Bearer
Keeps watch at the gate. Built for fast risk detection, crisis response lines, and defensive communications.
Town Crier
Listens for what the crowd is repeating. Ideal for momentum tracking, campaign timing, and headline-worthy openings.
Cloistered Monk
Studies deeply, then speaks plainly. For dense synthesis, pattern recognition, and strategic interpretation.
Coin Smith
Follows the leverage. Focused on commercial upside, investor-relevant movement, and practical business advantage.
Guild Scribe
Maps power, policy, and influence. Strong for public affairs strategy, coalition movement, and political positioning.
Court Jester
Adds flair without losing signal. Useful when your team needs memorable narrative angles and bolder voice.
For teams where news shifts strategy.
Executive Teams
Strategic clarity before narratives harden. Walk into board, investor, and media moments with the language already drafted and the risks already named.
Agencies & Advisors
Client-ready counsel for every account, in your brand, with your edits. Your Squire turns a noisy news day into focused clips and ideas your team can act on.
Public Affairs
Track policy, stakeholder, and coalition movement as it happens. Your Squire separates what needs a response today from what needs measured positioning over time.
Start with one sworn Squire, then scale your court.
- 3 Squires
- 3 recipients per Squire
- Daily or weekly briefs
- All 7 personality types
- All brief sections
- 10 Squires
- 10 recipients per Squire
- Team access — up to 5 members
- Custom brief sections
- Custom email branding
- Priority support
Need more Squires, bigger lists, or something built to your spec? Talk to us.
- More than 10 Squires
- Larger recipient lists
- Team seats beyond five
- Features built to your spec
- Dedicated support