Counsel
before the
day begins.
A daily counsel system for executives, agencies, and public-affairs teams. AI-generated strategic briefs personalized by client, delivered before the workday starts. Configure once — your Squire watches everything and tells you only what matters.
A Squire's daily note.
Every morning, your Squire assembles intelligence from hundreds of sources into a structured brief — strategic counsel that arrives before your team opens their inbox.
From oath to action.
Meet Your Squire
Your Squire will interview you to figure out how to support you best.
Assign the Quest
Define exactly what the Squire should watch for: risks, opportunities, stakeholders, policy shifts, and narrative swings.
Set the Brief Structure
Choose which sections your Liege receives — executive summary, key developments, recommended actions, stakeholder analysis — and arrange their order.
Choose Temperament & Delivery
Select a Squire personality, assign recipients, set timezone and send time, and decide whether briefs go out automatically or require your review first.
Precision counsel without expanding headcount.
Quest-Driven Intelligence
Define the mandate once, then continuously track media, policy, business, and stakeholder movement against that specific Quest. Each Squire monitors hundreds of sources overnight and delivers up to 20 curated news clips alongside your strategic brief.
Nine Configurable Sections
Executive summary, key developments, recommended actions, stakeholder analysis, strategic implications, business opportunities, PR opportunities, political opportunities, and standout media. Choose which sections each Liege receives and arrange their order.
Multi-Client Architecture
Each Squire serves a distinct Liege with its own configuration. A single agency account manages briefings across every client — no duplicate logins, no separate tools.
Seven Analyst Personalities
Royal Advisor for executive framing. Shield Bearer for crisis detection. Cloistered Monk for deep synthesis. Each personality shapes the analytical lens, not just the tone.
Review Before Delivery
An approval email with an editing UI lets you review and edit every brief before it reaches your client. Human-in-the-loop quality assurance at agency scale.
Per-Client Email Branding
Custom sender name, logo, footer, and theme per Squire. Your client sees your brand, not ours.
Choose how your Squire thinks.
Royal Advisor
Reads the room before the room reads you. Best for reputation posture, executive framing, and leadership optics.
Shield Bearer
Keeps watch at the gate. Built for fast risk detection, crisis response lines, and defensive communications.
Town Crier
Listens for what the crowd is repeating. Ideal for momentum tracking, campaign timing, and headline-worthy openings.
Cloistered Monk
Studies deeply, then speaks plainly. For dense synthesis, pattern recognition, and strategic interpretation.
Coin Smith
Follows the leverage. Focused on commercial upside, investor-relevant movement, and practical business advantage.
Guild Scribe
Maps power, policy, and influence. Strong for public affairs strategy, coalition movement, and political positioning.
Court Jester
Adds flair without losing signal. Useful when your team needs memorable narrative angles and bolder voice.
For teams where news shifts strategy.
Executive Teams
Strategic clarity before narratives harden. Stay prepared for board, investor, and media moments with decision-ready language and insights. Your Squire makes sure you don't forget your armor.
Agencies & Advisors
Concrete, client-facing counsel for each account. Configure each Squire individually, add your branding, and manually edit briefs before sending to clients. Your Squire translates noisy developments into focused clips and ideas for your team.
Public Affairs
Track policy, stakeholder, and coalition movement continuously. Your Squire makes sure you are kept informed with both what demands immediate response and measured positioning.
Start with one sworn Squire, then scale your court.
- 1 Squire
- 3 recipients per Squire
- Daily or weekly cadence
- Royal Advisor personality
- Default brief sections
- 3 Squires
- 10 recipients per Squire
- All 7 personality types
- All brief sections
- Custom email branding
- 10 Squires
- 25 recipients per Squire
- Custom brief sections
- Slack delivery
- Priority support